A FRED cohort at work
Impact

FRED is built to be measured.

Every participant completes the FRED Entrepreneurial Mindset Index (FEMI) at the start and end of the programme, giving us - and the funders and partners who back us - real evidence of the shift we create, not just the activity we run.

How we measure impact

The FRED Entrepreneurial Mindset Index (FEMI).

Participants complete FEMI at the start and end of a programme, providing measurable evidence of mindset transformation across four dimensions.

Interest and confidence in entrepreneurship

Confidence in entrepreneurship as a potential pathway toward financial security.

A fostered entrepreneurial mindset

A sought-after mindset for companies sourcing new talent.

A Business Model Canvas for a business idea

A business idea with the conviction to pursue it.

Awareness of the use of AI in business

Practical insights and ideas on applying AI within businesses.

FEMI is combined with module completion, attendance, tangible artifacts (the Business Model Canvas and the pitch) and progression tracking into a single evidence base.

Reach to date

Two years of work.

400+
High school participants - South Africa and Egypt
50+
Unemployed youth - Mitchell's Plain
22
Early-stage entrepreneurs - Atlantis SEZ
450+
Total young people impacted - across South Africa and Egypt
Participant video

Hear it from them.

Participant testimonials

In their own words.

"The program has bridged between education and fun. The sessions are not boring at all… it's genuinely one of the lessons I look forward to during the day."

High school participant · LEAP x Edunova cohort

"This program has been helpful. I've learned a lot about entrepreneurship and it has changed my mindset about entrepreneurs. At this moment and time I would consider being an entrepreneur because of FRED."

High school participant · LEAP x Edunova cohort

"FRED has changed my whole mindset over this two months past. I literally had a mind shift in a very good way - I learnt things about myself I didn't know."

Unemployed youth participant · RLabs cohort

"After three months with FRED, the biggest shift for me isn't just how I run things, it's how I show up for people… FRED taught me that doing things right starts with doing right by the people."

Unemployed youth participant · RLabs cohort

"It's been an amazing journey, and we're not even done yet. I have been inspired to do over and above of what I thought I could do. This was an eye opener to the possibilities out there if only we put our minds to it."

Unemployed youth participant · RLabs cohort
Life changing and exciting.Inspiring, motivated and awesome.Phenomenal, awesome, amazing, fantastic.
In the rooms

What impact actually looks like.

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A participant reflecting during a FRED sessionA FRED coach working with a participant

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