Build Your Mindset. Unlock Your Future.
A pathway from mindset to a real, validated business idea. FRED equips unemployed youth with the confidence, entrepreneurial mindset, and practical skills needed to create opportunities for themselves.
Two stages. One real outcome.
From mindset and idea to a validated, launch-ready venture.
FRED Entrepreneurship Programme for Unemployed Youth
The foundation programme that builds entrepreneurial mindset and practical skills for economic agency.
- Delivered at community facilities
- On-site digital access
- Supported by AI learning and coaching
- Flexible implementation pace
- Entrepreneurial mindset
- Self-awareness
- Problem-solving ability
- AI literacy
- Confidence and self-direction
- Business ideas and business models
32 lessons. 6 modules. 5 Huddles.
- MODULE 01Introduction to FREDOrientation to the platform, curriculum structure, and journey ahead.
- MODULE 02Introduction to EntrepreneurshipWhat entrepreneurship really means, key entrepreneurial traits, the role of mentors and coaches (including AI), SMART goal-setting, and foundational presentation skills.
- MODULE 03Interests, Passion and PurposeMindset traits, personal interests, passions, a personal purpose statement, problem-solving and critical thinking.
- MODULE 04Idea to ExecutionGenerating business ideas with AI support, turning ideas into action plans, building a personal brand statement.
- MODULE 05Core Functions of a BusinessFinance, operations, people/HR, marketing, and sales — each explored through the lens of how AI can be applied.
- MODULE 06SWOT and the Business Model CanvasSWOT analysis, the Business Model Canvas, building their own canvas with Coach FRED, developing a pitch deck, and a final peer-reviewed pitch presentation.
Next step: Graduates with viable ideas can progress to Idea2Start-up.
Idea2Start-up Programme
A practical, evidence-based programme that transforms a validated idea into a launch-ready venture.
- Talk to real customers
- Identify needs
- Validate demand
- Find first potential customers
- Present evidence
- Receive feedback
- Build a one-page business model
- Develop a value proposition
- Pitch to a real panel
- Run a 30-day experiment
- Test assumptions
- Validate numbers
- Build real customer evidence
What unemployed youth participants say.
"FRED has changed my whole mindset over this two months past. I literally had a mind shift in a very good way — I learnt things about myself I didn't know."
"After three months with FRED, the biggest shift for me isn't just how I run things, it's how I show up for people… FRED taught me that doing things right starts with doing right by the people."
"It's been an amazing journey, and we're not even done yet. I have been inspired to do over and above of what I thought I could do. This was an eye opener to the possibilities out there if only we put our minds to it."